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About Us

Mix And Match is your destination for sustainable fashion wear. All clothes are sustainable and locally produced - only organic and natural yarns such as 100% Egyptian cottons and linens are used. Shop now from our website.

Mix And Match has since grown into a team of over 150 employees, providing one of a kind fashion to its five retail outlets in Cairo, Egypt.

Our Inspiration

The Mix And Match design team draws their inspiration from the Universe and all its endless glory, there is beauty in almost everything around us, endless colors and exciting patterns in our surroundings. We go by the “no boundaries“ rule, and that could take us anywhere.

After thoroughly researching the inspiration for the season, the design team fuses details of the findings, such as silhouettes, color schemes, prints, embroideries, weaves, and other such techniques to elements of our own traditional wear to develop the collection.

Our Process

After thoroughly researching the inspiration for the season, the design team fuses details of the findings, such as silhouettes, color schemes, prints, embroideries, weaves, and other such techniques to elements of our own traditional wear to develop the collection. Thus, ethnic and local features of garments are combined to form functional lifestyle wear, accented with prints, embroideries, and or designs to create unique pieces that stand out. A wide selection of colors is used that can be mixed and matched together in a manner.

Our Designer

Shahira Fahmy

Shahira Fahmy

Shahira Fahmy is the founder, co-owner and designer of Mix And Match. Shahira is a graduate of the American University in Cairo with a B.A. degree in psychology.

Afterwards she traveled to the United States on a Fulbright scholarship to study the entrepreneurial program for small to medium size businesses. She eventually combined this knowledge, along with her passion for design to create her brand.

Born to parents who traveled often, Fahmy became fascinated by the rich cultural heritages of the world. Feeling the need to build on the old, Fahmy revives the arts by presenting collections inspired by different parts of the world, while modernizing to suit our contemporary lives. In that way, Fahmy says: 'The world became my inspiration with no boundaries'.

Shahira is also an interior designer specializing in beach homes, hotels and Nile cruses where she became renowned for using natural local materials and noble sustainable fabrics such as the Egyptian cottons and linens.

Rola Hussein

Rola Hussein

Rola Hussein, born to a Syrian father and Egyptian mother has been working in the fashion field for over 20 years now.

After acquiring a bachelors of Art degree in English literature from Damascus University, she decided it was time to peruse her passion for design.

She finished her 3 years fashion design studies between ESMOD Damascus and ESMOD Beirut, taking on several design projects and freelance jobs during her studies until she was offered a job as a junior fashion designer at MILIA M in Beirut.

In 2002 she moved to Cairo, got married and is now a mother of 2 boys. Moving to Egypt inspired her in so many ways and she immediately fell in love with the culture, the heritage and the craftsmanship of Egyptian artisans.

Working for Mix And Match came spontaneously as the brand ticked all her creative boxes in terms of style, ethics, values and vision.

Rola is now the Lead Designer, working to always keep the brand’s vision alive by constantly telling stories through the seasonal themed collections. Creating thoughtfully designed clothes with the balance between the inspiration from the past and the aspirations for the future.

Her love for art, nature, travel, music, reading, and cooking has enriched her creativity which she wholeheartedly and passionately puts into her work and personal life.

I want to create clothes that not only look and feel good, I want to make clothes that create excitement and start conversations. Clothes for women and men who look for a little bit of their own freedom and individuality in what they wear”.